The world is waiting
Up until now, you either had to be executed or to be a huge star in order to leave famous last words. Now, with if i die 1st, you have a real chance to leave a message to be heard by the world. Only catch is, you won't live to enjoy the moment. But at least you'll know that if you go unexpectedly, it will be in style.
This is one contest you don't want to win, but you can't afford to miss.